Those keyrings, usb flash drives or other gadgets that you give away to visitors of exhibition shows, remain in the memory of the receiver.

These are the results of a recent research hold in the US. According to the research, performed by the PPAI (Promotional Products Association International) among 216 business people, 34% of the 71%, who received within the last 12 months a promotional product or premium, were in the possession of the item during the research.

Moreover 76% of this group could remember the name of the company that is imprinted on the premium. According to Promomagazine more than 50% of these do effectively business with the specific promoted company.

Furthermore the research notes that the eco-trend is gaining more and more popularity. This counts for premiums in the business to business markets as well as in the consumer markets. Here you find a selection of effective "green gifts".